I'm Sophia

I Know Stuff.

About Sophia

I’m dedicated to helping entrepreneurs, side-hustlers and founders-to-be build their dream businesses. Over the past 14 years, I’ve built big companies and failed hard on the grand public stage.

When I was 22, I started a little eBay store selling vintage out of the back of an ‘87 Volvo and named it Nasty Gal. Over the years, I scaled the business to $100,000,000 in revenue and wrote a New York Times Bestselling book about the whole thing and named it #GIRLBOSS. So they put me on the cover of Forbes and made a Netflix series based on my life. Needless to say, it’s been a pretty wild ride.

Through my businesses, books, and podcasts I’ve mentored thousands of people like you on how to dream up and build profitable businesses they’re proud of. I’ve navigated the tricky waters of building both bootstrapped and investor-backed companies and after 14 years of it, I’m ready to harvest everything I know. Please, take it!

Today, I publish a weekly newsletter, share my thoughts and knowledge on my Instagram, and through my downloadable E-Book, the Side Hustle Bible, as well as free resources like my Bio Bible and my in-depth online course, Business Class.

I’m a total introvert and riddled with impostor syndrome every day––but I get up and keep getting up because I’m driven to share my learnings with the next generation of entrepreneurs.

A Northern California girl at heart, I live in Los Angeles, am a dog mom to three poodles, and prefer hikes over happy hours.

Oh yeah, about that newsletter again. By subscribing, you’ll get my free guide to writing a pro bio that wins clients and customers.

My Wild Journey

  • 2006

    Started an eBay store called Nasty Gal Vintage with a 1987 Volvo and a few hundred bucks.

  • 2008

    Launched NastyGal.com and sold out on day one.

  • 2009-2011

    Scaled from $1,000,000 in revenue to $28,000,000, profitably.

  • 2012

    Raised $60 million dollars from investors.

  • 2014

    Wrote a NYT Bestselling Book book about it, #Girlboss, and sold over 500,000 copies.

  • 2015

    Hit $100 million in revenue and opened two stores.

  • 2016

    Within a 6 month period, landed the cover of Forbes Magazine, got dumped by my husband of 8 months, and Nasty Gal filed for bankruptcy on the day Trump was elected. Fuuuuck.

  • 2017-2019

    Fell in love again and founded Girlboss, a community for ambitious women. Sold it for multi-millions. Charlize Theron produces a NETFLIX series based on #GIRLBOSS.

  • 2020

    Returned to bootstrapping and launched my own biz helping entrepreneurs and side hustlers build their dream businesses.



Lists Are Cool

  • The Most Creative People in Business
  • Forbes 30 Under 30
  • Inc. 500
  • Fortune 4040
  • Inc. 30 Under 30

Girlboss Radio

  • Episode 1:
    Introducing #girlboss radio

    On each episode, Nasty Gal founder and author of #Girlboss Sophia Amoruso interviews world-class girlbosses who have made their mark in creative, cultural, and business ventures to extract solid advice from the lessons they've learned along the way. Expect hilarious co-hosts and conversations you won't hear anywhere else. On this podcast Sophia hopes to humanize the known, champion the unknown, and, well, laugh a little about the absurdity that is life. Are you ready?

  • Episode 2:
    Charlize Theron, Actress, Producer, Activist, Mother.

    For our first episode, Sophia talks to the ultimate #Girlboss: Charlize Theron. You might know Charlize as an Academy Award winning actress who dazzles us playing strong, complex women on screen. But she's a #Girlboss in every way off screen too. Theron is a U.N. Messenger of Peace, the founder of the Charlize Theron Africa Outreach Project, and a mother of two. We talk to the actress about her career trajectory, the Hollywood gender pay gap, the importance of girlfriends in your life, and much more.

  • Episode 3:
    Grace Helbig, YouTube Personality, Comedian, Author

    Grace Helbig is the digital #Girlboss of our dreams. Her hit Youtube channel It's Grace has over 2.5 million subscribers. She hosts the popular podcast Not Too Deep with Grace Helbig, and she's The New York Times bestselling author of Grace’s Guide: The Art of Pretending to Be a Grown-Up. Grace opens up about being a introvert on the web, her controversy with E!, and working as the CEO of her multifaceted brand.

More Episodes