I'M SOPHIA.

I KNOW STUFF.

ABOUT SOPHIA

I’m dedicated to helping entrepreneurs, side-hustlers and founders-to-be build their dream businesses. Over the past 14 years, I’ve built big companies and failed hard on the grand public stage.

When I was 22, I started a little eBay store selling vintage out of the back of an ‘87 Volvo and named it Nasty Gal. Over the years, I scaled the business to $100,000,000 in revenue and wrote a New York Times Bestselling book about the whole thing and named it #GIRLBOSS. So they put me on the cover of Forbes and made a Netflix series based on my life. Needless to say, it’s been a pretty wild ride.

Through my businesses, books, and podcasts I’ve mentored thousands of people like you on how to dream up and build profitable businesses they’re proud of. I’ve navigated the tricky waters of building both bootstrapped and investor-backed companies and after 14 years of it, I’m ready to harvest everything I know. Please, take it!

Today, I publish a weekly newsletter, share my thoughts and knowledge on my Instagram, and through my downloadable E-Book, the Side Hustle Bible, as well as free resources like my Bio Bible and my in-depth online course, Business Class.

I’m a total introvert and riddled with impostor syndrome every day––but I get up and keep getting up because I’m driven to share my learnings with the next generation of entrepreneurs.

A Northern California girl at heart, I live in Los Angeles, am a dog mom to three poodles, and prefer hikes over happy hours.

Oh yeah, about that newsletter again. By subscribing, you’ll get my free guide to writing a pro bio that wins clients and customers.

MY WILD JOURNEY
STARTED EBAY STORE
2006
-

Started an eBay store called Nasty Gal Vintage with a 1987 Volvo and a few hundred bucks.

2006
-
STARTED EBAY STORE
STARTED EBAY STORE
NASTY GAL LAUNCH
2008
-

Launched NastyGal.com and sold out on day one.

2008
-
NASTY GAL LAUNCH
NASTY GAL LAUNCH
PROFIT GROWTH
2009
-
2011

Scaled from $1,000,000 in revenue to $28,000,000, profitably.

2009
-
2011
PROFIT GROWTH
PROFIT GROWTH
INVESTORS
2012
-

Raised $60 million dollars from investors.

2012
-
INVESTORS
INVESTORS
#GIRLBOSS BOOK LAUNCH
2014
-

Wrote a NYT Bestselling Book book about it, #Girlboss, and sold over 500,000 copies.

2014
-
#GIRLBOSS BOOK LAUNCH
#GIRLBOSS BOOK LAUNCH
NASTY GAL GROWTH
2015
-

Hit $100 million in revenue and opened two stores.

2015
-
NASTY GAL GROWTH
NASTY GAL GROWTH
LANDED THE COVER OF FORBES
2016
-

Within a 6 month period, landed the cover of Forbes Magazine, got dumped by my husband of 8 months, and Nasty Gal filed for bankruptcy on the day Trump was elected. Fuuuuck.

2016
-
LANDED THE COVER OF FORBES
LANDED THE COVER OF FORBES
GIRLBOSS COMMUNITY
2017
-
2019

Fell in love again and founded Girlboss, a community for ambitious women. Sold it for multi-millions. Charlize Theron produces a NETFLIX series based on #GIRLBOSS.

2017
-
2019
GIRLBOSS COMMUNITY
GIRLBOSS COMMUNITY
LAUNCHED MY OWN BIZ
2020
-

Returned to bootstrapping and launched my own biz helping entrepreneurs and side hustlers build their dream businesses.

2020
-
LAUNCHED MY OWN BIZ
LAUNCHED MY OWN BIZ